The Distribution

Following a major re-design of the Underwood label, the brand was re-launched at the Basel Watch & Jewellery Show in 1999. Since then the company has consistently followed a strategy of developing a world-wide distribution using carefully selected partners worldwide.

This distribution network now covers Europe, Asia, South East Asia, Australia, Canada and North America.

In the year 2004, Underwood (London) also opened its own subsidiary in the U.S.A., taking direct control of the distribution for North America, Canada and the Caribbean.
Today Underwood products are available in select stores all over the world.

In order to accommodate the increasing demand of the business with Swiss watch and jewellery companies, the company also opened an administration and logistics office in Lausanne, Switzerland.